During the meeting with mobile game and Web3 experts at Pocket Gamer Connects Seattle (USA), Jobie Tan – Global Head of Business Development, Gaming of InMobi said, his favorite game is Alien Shooter by ABI OneSoft.

Recently, in an interview with Pocket Game Biz in Pocket Gamer Connects – Europe’s leading mobile gaming industry conference, Mr. Jobie Tan, Global Head of Business Development, Gaming of InMobi shared a lot of information about game monetization and the best methods of making money on the game.

According to Jobie Tan, each organization has its own strengths in monetizing advertising. Working with a publishing partner will allow publishers and studios to work with the right advertising partners. Some advertisers will perform perfectly in the UA, some work well in the US, some networks may be strong in India or SEA…

Jobi Tan pointed to new opportunities in the mobile market, such as a drop in CPI a few months after the Squid Game series on Netflix. It was a battle for UA, publishers, and studios using social networking sites such as Tiktok or Youtube to discover their possibilities and lower their CPI.

There are also huge opportunities outside the US. The android platform has grown very rapidly in the last few years. If you have android users, you probably get the attention of users in India/SEA and Latin America.

Besides opportunities, the mobile game industry also faces a big challenge: the increased cost of acquiring new users. Publishers and studios must be aware of users’ ability to retain and monetize before disappearing.

Jobie Tan has 10 years of experience in the game industry and he is now a senior manager in InMobi – one of the important partners of ABI Game Studio.

In the Mobile Game market, ABI Game Studio – Onesoft Team is both a game developer and a well-known publisher. If you are a creator, submit your game to ABI Game Studio now.

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